VIVA is an all-purpose lard carefully processed to impart a traditional, authentic flavor to popular Hispanic foods. VIVA is trans fat-free and known for its quality, consistency and performance.
Flavor King Red
Coast's most popular and cost effective deep-frying solution, Flavor King Red is made from the finest beef fat plus soybean or cottonseed oil.
Viva Retail Lard
For more than 35 years the preferred brand of lard among chefs in the know, VIVA is trans fat-free and known for its quality, consistency and performance.
Supreme is Coast’s finest all-purpose A-V shortening, an adaptable mix of the highest quality beef fat and soybean and/or cottonseed oil.
When we first tasted the Flavor King Beef Tallow product, we were all impressed with the flavor profile, the color and crisp texture of our French fries, and the minimal amount of oil that permeated the interior of the fry. While we made our decision based on taste, we were thrilled when healthy food bloggers raved about the health benefits of natural animal fat oil. - Jake Hickton, Burger Monger
Coast Packing Updates
National Lard Day
December 8, 2020
Lard Day exists to showcase how lard can be used and inform people about why lard is considered a better fat option than butter or grease. If you’re curious about how this holiday began, read more to learn about the history of Lard Day and how you can celebrate it.
Why McDonald’s Fries Used to Taste Better
November 9, 2020
Two major factors made those original French fries irresistible: texture and tallow. The beef tallow gave McDonald's fries their signature rich and buttery flavor. Read this excellent excerpt from the original article, "Why McDonald's Fries Used to Taste Better", by Danny Jensen via Cheapism.
Coast Packing’s 3rd Annual Cinco de Mayo ‘Taste the Difference’ Dining Guide Goes Take-Out or Delivery
May 5, 2020
It’s Cinco de Mayo, and while this year looks quite different than last year, we’ve located spots all around the U.S. where locals can still taste for themselves just how authentic #lard brings out the best in burritos, tacos and refried beans!
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