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Coast Packing Insights

Coast Packing Company is a leading provider of animal fat shortenings in the Western U.S. and a thought leader on how animal fats contribute to the American diet.

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Thought Leadership Corner

At Coast, we’re engaged in moving the food services industry forward.  Through education, research, policy analysis and consumer awareness, we make it our business to offer food for thought.  We are what we read and write, and we strive to lead the market through our example.

VIVA® has been the preferred brand of lard

in restaurant kitchens for more than 45 years – it’s trans fat-free and known for its quality, consistency and performance. For the best tasting carnitas, chicharrones, tamales, tortillas and tortilla chips, and more, VIVA is the standard.

Eric R. Gustafson

Industry News

Millennials favor funkier fats
restaurant-hospitality.com
Millennials favor funkier fats
You think you’ve got marketing challenges? Think what it’s been like for Coast Packing, a top supplier of lard and beef tallow, two products dietitians scorn as cholesterol producers of the first order.
The Return of Lard
escoffier.edu
The Return of Lard
Up until the 20th century, Americans commonly used lard as a cooking fat, shortening or just a spread to be enjoyed with a slice of bread Then, as NPR pointed out, the public came to regard pig fat as exceptionally unhealthy.
Whole Foods Market unveils top 10 food trends for 2019
media.wholefoodsmarket.com
Whole Foods Market unveils top 10 food trends for 2019
Flavor inspiration from the Pacific Rim (think Asia, Oceania and the western coasts of North and South America) are popping up in grocery stores and restaurants as people continue to explore more of the world through their palates.
Exploring the flavors and functions of alternative fats
foodbusinessnews.net
Exploring the flavors and functions of alternative fats
CHICAGO — Without fat, many foods lack substance. Fat dissolves and concentrates flavors and aromas, and depending on the source, may bring its own flavors to a recipe. Think: buttery croissant, coconut cream curry and sesame oil stir fry.
Why You'll Want to Cook and Bake with Leaf Lard
marthastewart.com
Why You’ll Want to Cook and Bake with Leaf Lard
Depending on your age, you may or may not be familiar with lard. The cooking fat was once a staple ingredient in home kitchens, though over the years, it has become something of a mysterious one.

Announcements

Coast Coverage

Sonoma County Man is a French-fry Legend
he Sonoma County Gazette
Sonoma County Man is a French-fry Legend
This summer, America came together to celebrate its love for French fries, and a Sonoma County resident was among the winners of Coast Packing Co.’s 7th Annual Beef Tallow French Fry Contest. Yoshiharu Sogi of Santa Rosa, California, took home second place, impressing the judges with his beef tallow fries, which he plans to add to his catering menu.
Coast Packing Company celebrates French fries and beef tallow with contest
bakemag.com
Coast Packing Company celebrates French fries and beef tallow with contest
Coinciding with the July 12 observance of #NationalFrenchFryDay and #NationalBeefTallowDay on July 13, Coast Packing Company, a leading supplier of animal fat shortenings, is asking fry-lovers to submit a favorite restaurant that features beef tallow French fries by including the hashtag #BeefTallowFrenchFries and tag @CoastPackingCo, while adding enticing photos of the fries themselves.
Meat Institute Elects New Officers for 2024
meatpoultry.com
Meat Institute Elects New Officers for 2024
The North American Meat Institute detailed its newly elected key officers for 2024 which included Eric Gustafson, chairman and chief executive officer of Coast Packing Company, being elected incoming chairman.
Taco María is the Tortilla Tournament's First Two-Time Winner!
kcrw.com
Taco María is the Tortilla Tournament’s First Two-Time Winner!
I’m writing this a couple of hours after the historic finale for the 2023 edition of KCRW and Gustavo’s Great Tortilla Tournament, held yesterday (October 8) at Smorgasburg LA. Before me are a bunch of small quesadillas made from corn tortillas I bought at Miramar Tortillería in East Los Angeles, my all-time favorite machine-made corn tortilla. I always love to give them a plug when I can, not just to let people know where the good stuff is, but also to let them know that Miramar hasn’t been in the #TortillaTournament since 2021, since the competition is that tough.
Coast Packing Survey Finds Consumers Appreciate Animal Fats
BakeMag.com
Coast Packing Survey Finds Consumers Appreciate Animal Fats
In the latest animal fats study from Coast Packing, a leading supplier of animal fat shortenings in the Western United States, roughly half of the more than 1,000 Americans sampled like what animal fats do to the taste of various dishes.