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Coast Packing Insights

Coast Packing Company is a leading provider of animal fat shortenings in the Western U.S. and a thought leader on how animal fats contribute to the American diet.

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Thought Leadership Corner

At Coast, we’re engaged in moving the food services industry forward.  Through education, research, policy analysis and consumer awareness, we make it our business to offer food for thought.  We are what we read and write, and we strive to lead the market through our example.

VIVA® has been the preferred brand of lard

in restaurant kitchens for more than 45 years – it’s trans fat-free and known for its quality, consistency and performance. For the best tasting carnitas, chicharrones, tamales, tortillas and tortilla chips, and more, VIVA is the standard.

Eric R. Gustafson

Industry News

Millennials favor funkier fats
restaurant-hospitality.com
Millennials favor funkier fats
You think you’ve got marketing challenges? Think what it’s been like for Coast Packing, a top supplier of lard and beef tallow, two products dietitians scorn as cholesterol producers of the first order.
The Return of Lard
escoffier.edu
The Return of Lard
Up until the 20th century, Americans commonly used lard as a cooking fat, shortening or just a spread to be enjoyed with a slice of bread Then, as NPR pointed out, the public came to regard pig fat as exceptionally unhealthy.
Whole Foods Market unveils top 10 food trends for 2019
media.wholefoodsmarket.com
Whole Foods Market unveils top 10 food trends for 2019
Flavor inspiration from the Pacific Rim (think Asia, Oceania and the western coasts of North and South America) are popping up in grocery stores and restaurants as people continue to explore more of the world through their palates.
Exploring the flavors and functions of alternative fats
foodbusinessnews.net
Exploring the flavors and functions of alternative fats
CHICAGO — Without fat, many foods lack substance. Fat dissolves and concentrates flavors and aromas, and depending on the source, may bring its own flavors to a recipe. Think: buttery croissant, coconut cream curry and sesame oil stir fry.
Why You'll Want to Cook and Bake with Leaf Lard
marthastewart.com
Why You’ll Want to Cook and Bake with Leaf Lard
Depending on your age, you may or may not be familiar with lard. The cooking fat was once a staple ingredient in home kitchens, though over the years, it has become something of a mysterious one.

Announcements

Coast Coverage

Calling All Bakers and Chefs: Enter the Coast Packing Company’s Recipe Contest!
Hollywood Beat Magazine
Calling All Bakers and Chefs: Enter the Coast Packing Company’s Recipe Contest!
Coast invites home cooks, bakers, and foodies to submit their mouthwatering original recipes. Let your imagination run wild and demonstrate to America why lard has been a cooking mainstay for so long. To follow the recipes as they develop, follow @coastpackingco on Facebook, Instagram, or X. #LardLovers
Coast Packing Brings Back Lard-Based Recipe Contest for 8th Annual Edition
Bake Magazine
Coast Packing Brings Back Lard-Based Recipe Contest for 8th Annual Edition
Coast Packing Company, the leading supplier of animal fat shortenings in the Western US, has announced the return of its 8th annual #LardLovers Recipe Contest, timed up with National Lard Day on December 8. Coast Packing is calling home cooks, bakers and culinary enthusiasts to submit their original recipes showcasing the rich flavors of lard.
West Coast Animal Fat Company Kicks Off Annual Lard Cooking Contest with Big Prizes
Golden Gate Media
West Coast Animal Fat Company Kicks Off Annual Lard Cooking Contest with Big Prizes
Coast Packing Company, the leading supplier of animal fat shortenings in the Western U.S., invites culinary enthusiasts to celebrate the richness of lard with the 8th annual #LardLovers Recipe Contest. With National Lard Day on December 8, Coast aims to showcase this heritage ingredient, known for creating the flakiest pie crusts and the most flavorful dishes.
11 Simple Ways To Cook With Beef Tallow
Chowhound
11 Simple Ways To Cook With Beef Tallow
Move over canola oil, sesame oil, and the ever-popular EVOO — there’s a new cooking fat in town. Beef tallow, which is made by rendering and straining beef fat (or by picking it up at the butcher or grocery store), is a great alternative to use when frying, sautéing, roasting, and even grilling. Cooking with this shelf-stable fat is a simple and delicious way to add unique flavor to your food, as it retains much of the savoriness and umami of its original form. It is great for high heat cooking in everything from baked goods to seasoning cast iron pans.
Sonoma County Man is a French-fry Legend
he Sonoma County Gazette
Sonoma County Man is a French-fry Legend
This summer, America came together to celebrate its love for French fries, and a Sonoma County resident was among the winners of Coast Packing Co.’s 7th Annual Beef Tallow French Fry Contest. Yoshiharu Sogi of Santa Rosa, California, took home second place, impressing the judges with his beef tallow fries, which he plans to add to his catering menu.
Coast Packing Company celebrates French fries and beef tallow with contest
bakemag.com
Coast Packing Company celebrates French fries and beef tallow with contest
Coinciding with the July 12 observance of #NationalFrenchFryDay and #NationalBeefTallowDay on July 13, Coast Packing Company, a leading supplier of animal fat shortenings, is asking fry-lovers to submit a favorite restaurant that features beef tallow French fries by including the hashtag #BeefTallowFrenchFries and tag @CoastPackingCo, while adding enticing photos of the fries themselves.