For Immediate Release
The Clock is Ticking — Get the Lard (Recipes) Out for Coast Packing Co.’s Second Annual #LardLovers Recipe Contest
With Less Than Two Weeks to Go, Coast Urges Home Cooks Everywhere to Share Their Most Flavorful Lard-Friendly Dishes – for Bragging Rights and a Blingy Prize Lineup
That yellowing family recipe stashed in a bottom drawer could be your ticket to some choice kitchenware and lasting lard fame, as Coast Packing Company, the West’s largest supplier of healthy animal fat shortenings, prepares to wrap up the second annual #LardLovers Recipe Contest.
Coast has issued a call for any unique, unpublished recipe that uses lard (think pie crust, special bread or cookie recipe, fried chicken concoction, holiday tamale surprise, etc.). Entries, which have been accepted online since Nov. 7, must be received by midnight Saturday, Dec. 1. To enter, contestants can use the online form posted at http://coastpacking.com/lardlovers. Alternatively, entries can be submitted via Facebook.
The #LardLovers Recipe Contest winner will be announced in tandem with the first official observance of #NationalLardDay, December 8 — a celebration of a traditional healthy animal fat, pure lard, derived from pork. Authentic animal fats like lard are now enjoying a resurgence within America’s food culture, in restaurants (especially those featuring ethnic specialties), fast food operations and home kitchens. Artificial trans fats are out, and minimally processed animal fats like lard — for superior baking, frying and a host of other cooking applications – are making a comeback.
“For creative cooks and bakers, there’s still time to go for glory and some very cool prizes,” said Eric R. Gustafson, Coast Packing CEO. “As a fitting lead-in to #National Lard Day, we at Coast are delighted to sponsor the second annual #LardLovers Contest. Fat is the new black, and authenticity and tradition explain why. Lard is the once and future king of the kitchen, the one ingredient that never fails to speak ‘flavor,’ even as it brings out the best in everything it infuses.”
All submissions are posted on the Coast Packing website, where fans will help choose the finalists by voting for their favorites among the individual recipes, accompanied by images of the resulting dishes. Based on the tally, the top 10 vote-getters will be posted on the Coast site. Coast’s judging panel will then prepare the top recipes and choose three winners based on flavor, creativity/originality and visual appeal.
The lineup of prizes includes the following:
- 1st Place: KitchenAid® Limited Edition Heritage Artisan Model K 5-Qt Stand Mixer with Ceramic Hobnail Bowl (estimated retail value: $700)
- 2nd Place: Emile Henry® Essential 5-Piece Ruffled Bakeware Set (estimated retail value: $295)
- 3rd Place: Stargazer® Cast Iron Skillet (estimated retail value: $80)
Winners will be announced on December 8, the first National Lard Day. The contest is open to those 21 and over, and no purchase is necessary to enter.
About Coast Packing Company
Coast Packing Company (coastpacking.com), a closely held corporation, is the number one supplier of animal fat shortenings – particularly lard and beef tallow — in the Western United States. The company sells to major manufacturers, distributors, retailers, smaller food service operations, leading bakeries and lesser concerns. The company participates actively in various ethnic markets – from Hispanic retail chains, with its VIVA brand, to various Asian specialty markets. Based in Vernon, Calif., Coast Packing Company is regional, national and, increasingly, global. In some cases, supplier relationships are multigenerational, extending back 50 years and more.