Last week, Eric Gustafson, CEO of Coast Packing Company, was my guest on Critical Mass Radio Show. During his time on the show, Eric discussed how what started as a small family business became the number one supplier of animal fat shortenings in the Western United States. Eric also talked about how Coast Packing Company is making a difference in the food industry, and how his journey is helping to shape the company today. Here are three takeaways from my time with Eric on Critical Mass Radio Show:

1. Relationships matter. Develop an alliance with business partners and consumers and continuously work to build these connections. Remind both customers and suppliers of the role your organization plays, and the value it brings, to the market.

2. Be, and surround yourself with people who are, honest and ethical. Listen to the people on your team, and establish a relationship based on trust. Surround yourself with the best people possible, because if you don’t surround yourself with great people, your business is destined for failure. Find a balance in everything you do. Listen, and be patient in your approach, but also be persistent and driven, and instill this same sense of passion in your team as a whole.

3. Longevity in business is the result of “survival of the fittest.” Building long-­lasting relationships, along with developing an organizational culture based on the principles of commitment and passion, are what cause businesses such as Coast Packing Company, to thrive, and become leaders in their industries for generations.

To learn more about Eric Gustafson and his work with Coast Packing Company, visit www.coastpacking.com.

Listen to our full interview with Eric below:

http://podcast.criticalmassforbusiness.com/e/critical-mass-radio-show-may-24-2016-eric-gustafson/