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Coast Packing’s 2nd Annual Cinco de Mayo ‘Taste the Difference’ Online Guide Goes National; #FatMap55 Showcases U.S.A.’s Burrito and Taco Spots that Wow with Traditional Lard

May 3, 2019

Media Advisory

Coast Packing’s 2nd Annual Cinco de Mayo ‘Taste the Difference’ Online Guide Goes National; #FatMap55 Showcases U.S.A.’s Burrito and Taco Spots that Wow with Traditional Lard

West’s Leading Supplier of Healthy Animal Fat Shortenings FatMaps Tastiest Mexican Food Stands and Cafes from Coast to Coast

View Taste the Difference – Cinco de Mayo Edition in a full screen map

Cinco de Mayo, which commemorates the surprise defeat of Napoleon III in Mexico in 1862, is a celebrated foodie holiday — but it’s no surprise that lard remains a staple of traditional Mexican cooking across the nation, especially in establishments showcased on an expanded Coast Packing Company online gastronomic taste map prepared for the occasion.

In this second Cinco de Mayo edition of “Taste the Difference,” Coast Packing — the leading supplier of animal fat shortenings in the Western U.S. — has FatMapped restaurants and eateries around the country, spots where locals can taste for themselves just how lard brings out the best in burritos, tacos and refried beans.

For 2019, Coast #FatMap55 features 56 spots in nine states.  Among the can’t-miss places: 10 outlets of Abuelos, from Florida to Indiana and Kansas to Tennessee; Mama Lola’s Authentic Tortillas in Phoenix; Guelaguetza in Los Angeles; Taqueria El Toro in Raleigh, N.C.; Cienega Las Tlayudas de Oaxaca in New York City; Mezcalina in Chicago; and Las Tortugas Deli Mexicana in Memphis.

“People don’t go to restaurants so they can consume heavily processed, chemically extracted substitutes for authentic, traditional animal fats,” said Eric R. Gustafson, Coast Packing CEO.  “We believe food has cultural staying power, which is one reason why lard is such a staple in many Mexican dishes.  In terms of freshness, flavor and texture, there really is no comparison, which is why we’re so delighted when consumers can taste for themselves.”

Have a favorite restaurant that puts lard or beef tallow on the menu (or just in some of its prize dishes)? If so, drop Coast an email at info@coastpacking.com and the company will put it on the #FatMap.  Consumers can also post an image or link to via Twitter/Instagram/Pinterest, etc., with the hashtag #LardOnTheMenu or #TallowOnTheMenu.

For more information about Coast Packing Company, visit: coastpacking.com. Follow us via social media on Facebook, Twitter and Pinterest.

About Coast Packing Company

Coast Packing Company (coastpacking.com), a closely held corporation, is the number one supplier of animal fat shortenings – particularly lard and beef tallow — in the Western United States. The company sells to major manufacturers, distributors, retailers, smaller food service operations, leading bakeries and lesser concerns. The company participates actively in various ethnic markets – from Hispanic retail chains, with its VIVA brand, to various Asian specialty markets. Based in Vernon, Calif., Coast Packing Company is regional, national and, increasingly, global. In some cases, supplier relationships are multigenerational, extending back 50 years and more.

Media Contact

Ken Greenberg
Edge Communications, Inc.
ken@edgecommunicationsinc.com
323.469.3397