In New Coast Packing Co./Ipsos Survey, U.S. Consumers Prefer ‘Natural’ Over ‘Highly Processed’ Foods by Huge Margins
September 14, 2021
When it comes to natural vs. highly processed foods – what do consumers really think? According to our latest 2021 Animal Fats Study conducted by Ipsos Research, Americans aren’t wild about how the new crop of faux beef and pork products are manufactured – or about their similarity to the real thing.
Consumers increasingly get it - almost two-thirds of respondents indicated that they know that plant-based meat is a highly processed food.Read More...