For Immediate Release
Coast Packing Co. to Mark #NationalBeefTallowDay with First-Ever #BeefTallowFrenchFries ‘Tweet-to-Win’ Contest
Ahead of #FRYdayThe13th, West’s Leading Supplier of Healthy Animal Fat Shortenings Goes Back to the Future with French Fries Fried Right and 'Taste the Difference’ #TastiFryExperience at the OC Fair
As Coast Packing Company has been saying for generations, everyone loves beef tallow French fries. Back in
the day, beef fat fries were what made a certain major burger chain famous.
Now, in recognition of #NationalBeefTallowDay, taking place on #FRYdayThe13th, consumers can tweet their
love for French fries fried in beef tallow far and wide.
Coast Packing is hungry for the public’s most poetic/ecstatic/witty/tasty tweets proclaiming their desire for beef
tallow French fries as Coast rolls out the first-ever #BeefTallowFrenchFries “Tweet-to-Win” Contest. It’s an
opportunity for participants to take home some serious bling (nothing less than a hand-crafted, life-size, 22ct
gold-plated sterling silver French fry ring from GoldieRox.com) while celebrating the first annual
#NationalBeefTallowDay which, not so coincidentally, also happens to be #NationalFrenchFryDay. The contest
kicks off on July 5th.
#NationalBeefTallowDay will extend well beyond Twitter, as Coast teams up with San Diego’s Tasti Burger®,
a fixture since 1974 on the Southern California fair circuit, to “Taste the Difference” at this year’s Orange
County Fair (which, coincidentally, opens on July 13 and runs through August 12). Tasti Burger, family-owned
for 44 years, offers the only fresh made-to-order burgers on the Fairgrounds.
On the culinary stage at the Fair in the OC Promenade, attendees will be asked to “Free Your Inner Farmer”
(the theme of this year’s fair) as they sample French fries prepared with beef tallow and peanut oil, and –
guided in the art of sensory evaluation by Coast Packing Corporate Chef Ernie Miller and Tasti Burger’s Lori
Southerlend — explore the delights, nuances and flavor profiles of each. Tasters are encouraged to post their
photos and images to social media (including https://www.instagram.com/coastpackingco/).
An initiative of The Healthy Fats Coalition, #NationalBeefTallowDay is a celebration of a traditional healthy
animal fat – pure beef tallow shortening – that is now enjoying a resurgence within America’s food culture, in
restaurants, fast food operations and home kitchens.
“For consumers, the message of our ‘Tweet-to-Win’ contest is, ‘capture the deliciousness in 280 characters and
you may take home the bling,’” Chef Miller said. “Artificial trans fats are out, and minimally processed animal
fats like beef tallow – which makes superior French fries and is ideal for a host of other cooking and frying
applications– are making a comeback, big-time.”
“In terms of freshness, flavor and texture, there really is no comparison to beef tallow French fries, which is
exactly why we’re so delighted when consumers can taste for themselves, as they will at the OC Fair,” said Eric
R. Gustafson, Coast Packing CEO. “Toward that end, we at Coast Packing are continuing our efforts to
demonstrate that healthy animal fats like tallow are tasty, traditional and amazingly palate-pleasing.”
About Coast Packing Company
Coast Packing Company (coastpacking.com), a closely held corporation, is the number one supplier of animal fat shortenings – particularly lard and beef tallow — in the Western United States. The company sells to major manufacturers, distributors, retailers, smaller food service operations, leading bakeries and lesser concerns. The company participates actively in various ethnic markets – from Hispanic retail chains, with its VIVA brand, to various Asian specialty markets. Based in Vernon, Calif., Coast Packing Company is regional, national and, increasingly, global. In some cases, supplier relationships are multigenerational, extending back 50 years and more.