Millennials have a positive view of including animal fats in their diets and are acting on that preference, according to a recent survey from Coast Packing Company and Ipsos Research.
For the 18 to 34-year-old age group, attitudes toward animals fats have shifted significantly. The study showed 24% of Millennials are receptive to animal fats in comparison to 15% last year. As for their actual consumption, 20% of Millennials said they increased their intake of animal fats. Compared to just 13% in 2015, the jump was notable.
The U.S. Census Bureau data states that Millennials are now the biggest generation and includes approximately 75.4 million people. Meaning that 20% equates to over 15 million people consuming more animal fats than they were in the previous year.
Overall, 13% of all respondents said they were open to animal fats in their diets, up 9% from last year. 9% of respondents also said their consumption has increased versus just 6% in 2015.
However, Millennials still lead the charge with twice as many respondents being open to animal fats as the next older generation. They are eight times as open to animal fats as respondents over the age of 55.