For Immediate Release
Tallow Twitter Poet Jeff Clark of Lompoc, Calif. Takes the Bling in Coast Packing Co.’s ‘Tweet-to-Win’ Contest
In #NationalBeefTallowDay Tweet-off Organized by West’s Top Supplier of Healthy Animal Fat Shortenings, Tribute to French Fry Glory Days Moves Judge Kevin Drum
In a stylish and wistful ode to the beef tallow French fry, Jeff Clark of Lompoc, Calif. has taken the prize — a hand-crafted, life-size, 22ct gold-plated sterling silver French fry ring from GoldieRox.com — in Coast Packing Company’s #NationalBeefTallowDay “Tweet-to-Win” contest, the company announced today.
Clark, a retired law enforcement officer and part-time IT specialist, came through in Twitter verse: https://twitter.com/Jeffjjc63/status/1017250143387570177
“Many nights she cries/Due to bland French fries/Boring, tasteless, gross /Nothing even close/One day in desperation/I tried a new creation/Beef tallow French fries/She praised to the skies/Once a French fried zero/Now I’m a French fried hero”
“My wife Cathleen and I wrote that together,” Clark said. “Plus, we love beef tallow fries!”
In early July, Coast put out a call for the most poetic/ecstatic/witty/tasty tweets extolling beef tallow French fries. The contest provided an opportunity for participants to take home some serious bling while celebrating the first annual #NationalBeefTallowDay which, not so coincidentally, also happened to be #NationalFrenchFryDay. The contest kicked off on July 5 (http://coastpacking.com/beeftallowfrenchfries/) and concluded on #FRYdayThe13th.
The contest’s expert judge was blogger/Mother Jones columnist/beef tallow fries lover Kevin Drum. “The Coast Packing contest brought back fond memories of when French fries used to be great,” Drum said. “Congratulations to Jeff Clark for making it come to life.”
“For consumers, the message of our ‘Tweet-to-Win’ contest was, ‘capture the flavor in 280 characters and you may take home the prize,’” said Ernest Miller, Coast Packing Corporate Chef. “Jeff and Cathleen required just 206 characters to cleverly evoke beef tallow’s storied tradition in the French fry world while alluding to a romantic triumph that followed the switch. We can’t think of many things that are more delicious.”
“In terms delivering on the promise of freshness, flavor and texture, there really is no comparison to beef tallow,” said Eric R. Gustafson, Coast Packing CEO. “Toward that end, we at Coast Packing are continuing our efforts to demonstrate that healthy animal fats like tallow are tasty, traditional and amazingly palate-pleasing.”
About Coast Packing Company
Coast Packing Company (coastpacking.com), a closely held corporation, is the number one supplier of animal fat shortenings – particularly lard and beef tallow — in the Western United States. The company sells to major manufacturers, distributors, retailers, smaller food service operations, leading bakeries and lesser concerns. The company participates actively in various ethnic markets – from Hispanic retail chains, with its VIVA brand, to various Asian specialty markets. Based in Vernon, Calif., Coast Packing Company is regional, national and, increasingly, global. In some cases, supplier relationships are multigenerational, extending back 50 years and more.