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Coast Packing Co. to Sponsor Gustavo’s Great #TortillaTournament With KCRW’s Evan Kleiman; Will it Be Corn or Flour?

August 22, 2018

For Immediate Release

Coast Packing Co. to Sponsor Gustavo's Great #TortillaTournament With KCRW’s Evan Kleiman; Will it Be Corn or Flour?

Two of L.A.’s Premier Foodies Go in Search of the Best; Live Broadcast from L.A. River Center & Gardens on Sept. 16 to Reveal Winner of Golden Tortilla

Coast Packing Company, the West’s largest supplier of healthy animal fat shortenings – an enterprise whose VIVA® lard has launched literally tons of tortillas — today announced that the company has signed on as a sponsor of Gustavo’s Great#TortillaTournament(https://kcrw.co/2MpQxmL), a no-holds-barred challenge that pits some of Southern California’s most iconic tortilla brands against each other to determine definitively which one reigns supreme.

Organizing the tournament – which wraps up on Sept. 16 at the Los Angeles River Center & Gardens in Cypress Park– are SoCal muckraker and author of Taco USAGustavo Arellano (@gustavoarellano) and KCRW Good Food (@KCRWgoodfood) host Evan Kleiman (@evankleiman). Gustavo, Evan and their team are spending the month scouring Southern California for the best corn and flour tortillas, visiting supermarkets and mercados, restaurants and factories, new spots and places that have been around for generations, using the following criteria: does the tortilla reheat well?  Will it quesadilla?  And how does it taste? Fittingly, the winner will take home an actual golden tortilla.

“Like Gustavo and Evan, we can’t wait to weigh in on the big question — corn or flour?” said Ernest Miller, Coast Packing Corporate Chef.  “At Coast, we’ve developed a particular interest in helping those in Southern California taste the difference between food prepared with healthy animal fat shortenings like lard and beef tallow and alternatives like highly processed vegetable oils. Not only is lard a traditional ingredient in the preparation of flour tortillas, it is also a traditional ingredient in many of the fillings for burritos and tacos, such as carnitas, refried beans, and many more.  Tortilla chips taste best fried in authentic lard.”

Between now and mid-September, Gustavo, Evan and fellow KCRW’ers Nick Liao and Connie Alvarez will match up tortillas from Riverside to Azusa to Santa Ana to the San Fernando Valley.  The tournament format is straight out of a sports playoff: 32 corn, 32 flour, split into four brackets of 16.  Within those brackets, every tortilla is assigned a seed, so that the highest-ranked tortillas go up against the lowest-ranked ones in the early rounds.  That makes it easier for the best of the best to advance toward the finals—but also allows for upsets.

“I want to educate listeners and eaters across Southern California and the rest of the United States about our vibrant tortilla culture and to encourage those who don’t know to eat it up,” Arellano wrote in a recent blog post. “Simply put, tortillas are Southern California’s daily bread.  We all gravitate toward one eventually, whether to fold into a taco or a burrito, whether we make quesadillas at home or roll one up to dunk into menudo or sop up a plate. We buy them at supermarkets from huge manufacturers or from local tortillerias that have served barrios for generations or see them patted out at restaurants or at home.  But how often do you think about the tortilla you just ate.  Even more crucially, do you even know what a good tortilla tastes like? That’s where Gustavo’s Great # TortillaTournament comes in.”

Once the four finalists have been selected, the final face-off will take place on September 16 from 3 p.m.-7 p.m. at the Los Angeles River Center & Gardens, 570 W Ave 26 #100.   Broadcast live on KCRW from 3 to 6, the festivities will include music, micheladas, food trucks and even tortilla art courtesy of Joe Bravo. The event is free; to RSVP—do so here.

For more information about Coast Packing Company, visit: coastpacking.com. Follow us via social media on Facebook, Twitter and Pinterest.

About Coast Packing Company

Coast Packing Company (coastpacking.com), a closely held corporation, is the number one supplier of animal fat shortenings – particularly lard and beef tallow — in the Western United States. The company sells to major manufacturers, distributors, retailers, smaller food service operations, leading bakeries and lesser concerns. The company participates actively in various ethnic markets – from Hispanic retail chains, with its VIVA brand, to various Asian specialty markets. Based in Vernon, Calif., Coast Packing Company is regional, national and, increasingly, global. In some cases, supplier relationships are multigenerational, extending back 50 years and more.

Media Contact

Ken Greenberg
Edge Communications, Inc.
ken@edgecommunicationsinc.com
323.469.3397