Coast Packing Co. White Paper Embraces Authenticity In Cooking, Calls For ‘Return To Tradition’

“More and more consumers are seeking out food that is made with integrity and respect for culinary traditions…  No matter what cuisine is being offered, consumers increasingly expect that food to be true to its roots and culture.”

So proclaims a new white paper from Coast Packing Company, the West’s leading supplier of animal fat shortenings lard and beef tallow.  The document – Return to Tradition: Renovate Your Menu with Authentic Ingredients — details how animal fat shortenings can improve profit margins and enhance flavor and quality, while meeting growing consumer demand for authenticity, health and sustainability.

“One simple, easy and economical way to increase the authenticity of many ethnic cuisines as well as American comfort foods is to switch from vegetable oils to natural animal fat shortenings, such as lard and beef tallow,” writes Coast Packing Corporate Chef Ernest Miller, author of the white paper.  “In addition to enhancing the bottom line, heritage fats are on trend for flavor, wellness and sustainability.”